A highly entertaining way to boost revenues Across any business sector there are few, if any, sales techniques which customers actively enjoy. Dental practices, however, are breaking the mould. Dan Durie explains. There aren’t many professions in which a practitioner can hold their audience captive while they enjoy learning about, and become motivated to invest… Continue reading A highly entertaining way to boost revenues
If you are still using paper-based patient communications it’s time to stop! Dan Durie, CEO of digital and attention marketing specialists SmileVision, explains why this is not only bad for the environment but also harmful for the profitability and image of your practice. Think of the environmental impact Are you still using leaflets and letters to promote your services to patients, remind them about appointments and generally keep in touch? That’s a huge waste of paper and ink. It means… Continue reading Digitise your patient communications – it’s more environmentally friendly and business smart!
Not only do they please your customers, they’re also your best sales ambassadors – with no salary or commission required. Dan Durie explores the latest tools already being exploited by over 1500 UK dental practices Put your posters and leaflets in the recycling bin. They fail to engage your customers, they’re very old-fashioned – and… Continue reading Digital tools that boost cosmetic treatment enquiries
Dan Durie, CEO of attention marketing specialists SmileVision explores practice profitability. It’s not about just cutting costs. It’s about working smarter. There are lots of different factors that impact your profitability. Costs are perhaps the most obvious – the more you can cut costs the bigger your profit margin. That, however, is only half the… Continue reading Dental practice profitability – what’s the secret?
Patients don’t want to pick up leaflets or press touch screens. Dan Durie the CEO of SmileVision explains how going digital can help practices solve the problem – without increasing staff workload or cost. Do not touch! Not so long ago if a patient wanted more information about a treatment, such as teeth whitening, or… Continue reading A less hands-on approach to patient communications