Seeing the benefits of the new way of marketing. Being the youngest member of SmileVision I have grown up with a lot more technology. Unlike my boss, who grew up with 1 TV channel, I grew up lucky enough to have access to hundreds of different channels and eventually different streaming services on different devices.… Continue reading Millennial Marketing Insights
SmileVision has been providing dental practices with a TV waiting room service for over 15 years. Over this time the service has evolved, not only for the dental treatments that have changed over the years but also to keep the patients engaged with what is displaying on the screens. SmileVision not only provides an extensive… Continue reading Content mix is key for Waiting Room TV
Tips for setting up a TV for waiting room TV and digital signage service to maximise impact and minimise the cost and effort. Ensure it is located to maximise the viewing of your intended audience. If it is for customers/patients/clients make sure it is located where they can see rather than where staff can (and… Continue reading Waiting Room TV Set Up Tips
As a child of the 1970 & 80ies I unknowingly witness a seismic change in marketing and media exposure as part of a digital revolution. Initially my peers and I only had one TV channel with adverts (ITV) before Channel 4 was launched in 1982 was followed by Channel 5 in 1997. With no computer,… Continue reading Marketing and communication have fundamentally changed – have you embraced the change
Over the last 15 years the development of technology has not only revolutionised dentistry – it has also changed the way dentist promote and sell treatments. These advances have enabled SmileVision to provide over 1500 dental practices across the UK and Ireland with the perfect silent sales partner to boost the promotion of very profitable… Continue reading Your perfect silent sales partner
We’ve spent 15 years delivering content on more than 2,500 TV screens in dental and veterinary waiting rooms across the UK and Ireland – and in the process we’ve learnt a few valuable lessons that can dramatically improve practice profitability. All those patients and customers in your waiting room are perfect prospects for many of… Continue reading Location, location, location. Tips on where to place your waiting room TV
A highly entertaining way to boost revenues Across any business sector there are few, if any, sales techniques which customers actively enjoy. Dental practices, however, are breaking the mould. Dan Durie explains. There aren’t many professions in which a practitioner can hold their audience captive while they enjoy learning about, and become motivated to invest… Continue reading A highly entertaining way to boost revenues
If you are still using paper-based patient communications it’s time to stop! Dan Durie, CEO of digital and attention marketing specialists SmileVision, explains why this is not only bad for the environment but also harmful for the profitability and image of your practice. Think of the environmental impact Are you still using leaflets and letters to promote your services to patients, remind them about appointments and generally keep in touch? That’s a huge waste of paper and ink. It means… Continue reading Digitise your patient communications – it’s more environmentally friendly and business smart!
Not only do they please your customers, they’re also your best sales ambassadors – with no salary or commission required. Dan Durie explores the latest tools already being exploited by over 1500 UK dental practices Put your posters and leaflets in the recycling bin. They fail to engage your customers, they’re very old-fashioned – and… Continue reading Digital tools that boost cosmetic treatment enquiries
Dan Durie, CEO of attention marketing specialists SmileVision explores practice profitability. It’s not about just cutting costs. It’s about working smarter. There are lots of different factors that impact your profitability. Costs are perhaps the most obvious – the more you can cut costs the bigger your profit margin. That, however, is only half the… Continue reading Dental practice profitability – what’s the secret?